When I was 27 years old, I was a junior member of the marketing team at a large newspaper company. The VP of Marketing wanted to promote reading our Sunday paper as a “slow, relaxing, weekend experience.” He was in his 50s. So was the head of the boutique advertising firm he hired to create the ad campaign. They were golfing buddies or something. The campaign slogan was “Spread Out Sunday”. It featured people with the newspaper dissected into its multiple sections, spread out

I once watched a colleague hover over the send button of an email for about 10 minutes. What was she doing? Reading it over and over. And over. I watched another colleague miss a critical launch deadline for a website because he was debating a 5 pixel difference in the size of a logo. That's an unrecognizable difference to most people. I once spent so much time obsessing over a Powerpoint document that I literally fell asleep with my laptop open and my finger on the track pad