When I was 27 years old, I was a junior member of the marketing team at a large newspaper company. The VP of Marketing wanted to promote reading our Sunday paper as a “slow, relaxing, weekend experience.” He was in his 50s. So was the head of the boutique advertising firm he hired to create the ad campaign. They were golfing buddies or something. The campaign slogan was “Spread Out Sunday”. It featured people with the newspaper dissected into its multiple sections, spread out